Category: Case Studies

Crowdsourcing Creativity - EXPO Short Food Movie

Posted by Christina Lai on

EXPO is a global non-commercial event established since 1851, dedicated to spreading knowledge in all of its shapes and sizes. Each edition is dedicated to a theme of universal interest - such as developments in science and technology, and the understanding of collective challenges that contemporary society has to face.

The Short Food Movie initiative - ‘Feed your Mind, Film your Planet’- is a global competition that called for a creative use of video to interpret the theme of Expo Milano 2015: ‘Feeding the Planet, Energy for Life’. It is a project...

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  • By Christina Lai on in Case Studies

The Power of Open Innovation

Posted by Carlo Soresina on

GC Illumination is an Italian company specialised in the design, production and distribution of fixtures for exterior lighting. GC supplies utilities, municipalities and installation companies in Italy and internationally. The company has been operating from its Milan headquarters since the early 60s.

The extremely tough economic environment in Italy as well as the growing competition from Chinese manufacturers are putting a lot of pressure on the company to stay ahead of the curve, maintain its market leadership and keep expanding its business in Italy and...

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  • By Carlo Soresina on in Case Studies