Category: Crowdsourcing

Types of Crowdsourcing

Posted by Carlo Soresina on

When Jeff Howe coined the term crowdsourcing in the June 2006 issue of Wired Magazine (in his article "The Rise of Crowdsourcing"), he referred to crowdsourcing as a new organizational model that allowed companies to take functions that were once performed internally and outsource them to online communities in the form of an open call.

Some of the pioneering companies he mentioned in his article – Threadless.com, InnoCentive.com, Amazon's Mechanical Turk and iStockphoto.com – have become well known case studies and have paved the way to a number of new...

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  • By Carlo Soresina on in Crowdsourcing