Category: Hot Topics

Are Online Contests a good idea for Corporates?

Posted by Christina Lai on

Following our last blog on improving communication using contests, in this post we delve deeper into how online contests can demonstrate key company values.

Contests & Corporate Behavior

Your corporate behavior should be your worst kept secret. Your organization should pride itself on its internal values while functioning daily within its expected norms.

If your organization is focused on being competitive and innovative, utilizing a contest connects these ambiguous concepts with a tangible demonstration of your core internal values.

  • Encouraging New Ideas: Do you...
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  • By Christina Lai on in Hot Topics

How Corporates can Harness the Power of Contests for their Brand

Posted by Christina Lai on

In this blogpost written by Christopher Horstkamp we look at why investing in online contests is a terrific way for companies to reinforce corporate identity. Here are a couple of reasons:

  • Opportunities to gather and share information,
  • They're useful marketing tools for an organization - in that they provide direct messages in an often already saturated communication environment.
  • They attract experts and emerging stars to engage with your organization creating synergies and attracting new creative inputs

But is something bigger being communicated? What does your...

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  • By Christina Lai on in Hot Topics

Tapping into The Innovation Grid

Posted by Carlo Soresina on

When we think of the perfect innovation ecosystem we think of the Silicon Valley. With its unique mix of creative entrepreneurial talent, unlimited capital availability, top notch academic institutions and widespread support services, the Silicon Valley has been able to churn out, decade after decade, the world's most innovative and disruptive companies.

There have been endless studies of what makes the Silicon Valley so unique and numerous attempts at replicating it around the world. To date, none have really succeeded in their intent.

While re-creating an...

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  • By Carlo Soresina on in Hot Topics