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Crowdsourcing Creativity - EXPO Short Food Movie

Posted by Christina Lai on

EXPO is a global non-commercial event established since 1851, dedicated to spreading knowledge in all of its shapes and sizes. Each edition is dedicated to a theme of universal interest - such as developments in science and technology, and the understanding of collective challenges that contemporary society has to face.

The Short Food Movie initiative - ‘Feed your Mind, Film your Planet’- is a global competition that called for a creative use of video to interpret the theme of Expo Milano 2015: ‘Feeding the Planet, Energy for Life’. It is a project...

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  • By Christina Lai on in Case Studies

Are Online Contests a good idea for Corporates?

Posted by Christina Lai on

Following our last blog on improving communication using contests, in this post we delve deeper into how online contests can demonstrate key company values.

Contests & Corporate Behavior

Your corporate behavior should be your worst kept secret. Your organization should pride itself on its internal values while functioning daily within its expected norms.

If your organization is focused on being competitive and innovative, utilizing a contest connects these ambiguous concepts with a tangible demonstration of your core internal values.

  • Encouraging New Ideas: Do you...
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  • By Christina Lai on in Hot Topics

How Corporates can Harness the Power of Contests for their Brand

Posted by Christina Lai on

In this blogpost written by Christopher Horstkamp we look at why investing in online contests is a terrific way for companies to reinforce corporate identity. Here are a couple of reasons:

  • Opportunities to gather and share information,
  • They're useful marketing tools for an organization - in that they provide direct messages in an often already saturated communication environment.
  • They attract experts and emerging stars to engage with your organization creating synergies and attracting new creative inputs

But is something bigger being communicated? What does your...

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  • By Christina Lai on in Hot Topics

IP and Legal Issues when Implementing Open Innovation

Posted by Carlo Soresina on

This blog provides some insights into the way some common IP and Legal hurdles can be dealt with when it comes to implementing an effective OI campaign within a company. The source is mainly a paper written by Denys Resnick (Director of Strategic Programs at Nine Sigma), summarised and integrated by SkipsoLabs.

Overview

Open Innovation promises to accelerate innovation and new product development while reducing overhead and improving time to market. It will enable businesses to drive smarter innovation, gain a competitive edge by developing breakthrough...

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  • By Carlo Soresina on in Open Innovation

Types of Crowdsourcing

Posted by Carlo Soresina on

When Jeff Howe coined the term crowdsourcing in the June 2006 issue of Wired Magazine (in his article "The Rise of Crowdsourcing"), he referred to crowdsourcing as a new organizational model that allowed companies to take functions that were once performed internally and outsource them to online communities in the form of an open call.

Some of the pioneering companies he mentioned in his article – Threadless.com, InnoCentive.com, Amazon's Mechanical Turk and iStockphoto.com – have become well known case studies and have paved the way to a number of new...

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  • By Carlo Soresina on in Crowdsourcing