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How Corporates can Harness the Power of Contests for their Brand

Posted by Christina Lai on

In this blogpost written by Christopher Horstkamp we look at why investing in online contests is a terrific way for companies to reinforce corporate identity. Here are a couple of reasons:

  • Opportunities to gather and share information,
  • They're useful marketing tools for an organization - in that they provide direct messages in an often already saturated communication environment.
  • They attract experts and emerging stars to engage with your organization creating synergies and attracting new creative inputs

But is something bigger being communicated? What does your...

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  • By Christina Lai on in Hot Topics