In this blogpost written by Christopher Horstkamp we look at why investing in online contests is a terrific way for companies to reinforce corporate identity. Here are a couple of reasons:
- Opportunities to gather and share information,
- They're useful marketing tools for an organization - in that they provide direct messages in an often already saturated communication environment.
- They attract experts and emerging stars to engage with your organization creating synergies and attracting new creative inputs
But is something bigger being communicated? What does your...Continue Reading